Doth Speaketh the Master
Thursday, July 31st, 2008Partagas, Master Cigar Maker, Benji Menendez stopped by the JR Cigars store in Whippany, New Jersey yesterday and of course I weasled my way into hanging with the man for a while. The guy loves to tell a story – especially with that Casablanca Cuban accent – and I was all ears, soaking up every second of it.
If you don’t know of Benjiman, he is the last of a dying breed – a Cuban-born cigar maker who fled the island when Castro’s troops raped the family business, forcing them to flee in exile with dad having $7 left to his name. It’s the classic story and Benji has literally seen it all. I asked him how he felt the tone of the industry was at the cigar show in Vegas and the answer was much inline with my thinking.
“The economy isn’t doing well and the taxes and laws on cigars are getting worse by the day,” he said, “But all that means is that it’s time to affix the bayonets and charge! We mustn’t sit back – but instead move forward in an almost defiant manner letting the world know that cigar smokers will not be stopped!”
Even though he takes it a lot easier these days, there’s still a lot of fire in the belly as the man’s passion for cigars and the United States runs deeper than the Atlantic. “I believe in this country and it always bounces back from adversity. I have seen a lot worse before and to me it’s a bump in the road. Americans are tough will only be pushed around so much before we make a stand.”
On the Smoke Nazi’s and draconian smoking laws… “This is a legal product, enjoyed the world over for hundreds of years. No one is taking that away from us. They will try, but the passion is too great for cigars.”
The passion was great in the room!
“Many of the the people who are making the smoking laws don’t understand what smoking a cigar means to us, and frankly they don’t care, either. And they may also be destroying the economy of several tobacco producing nations. This is not like having a cigarette where you must light up every ten minutes. Although I do know men who claim to smoke ten or more cigars a day and I think that is crazy. Why not just smoke cigarettes then? Smoking cigars is a sensual experience and meant for you to sit back, relax, and be enjoyed by all of the senses.”
Benji’s first day in the tobacco business was July 7, 1952 when he was only 15 years of age. He remembers the worst day of his life as his family left their homeland, but he also vividly remembers all of the new cigar companies who set up in Tampa, and he literally got all teary eyed reminiscing about the people and the rebirth for the cigar makers. “That was a special time and we’ll never have anything like that again,” he says. “Everyone was like family in those days as we all had a common goal.”
So, what about Cuba, Raul, and the new regime?
“Nothing has changed,” he says emphatically. “Allowing the people to have laptops and DVD players is just window dressing by the government. How can the people afford a $2,000 item when they earn $17 a week? The economy is bad there – tourism is down, and nickel is down and that is not good at all for the people. It will eventually come to a breaking point where the Cuban government will “have to” speak with the American government. They will have to give in. I can’t predict when that will be, but it “has to” happen.
Does that mean the cigars will finally arrive here?
“Yes, but the pricing will be quite high and they will have to take some lessons from the Dominican’s, Hondurans, and Nicaraguans on quality control. No one will buy a Montecristo for $25 if you cannot suck the smoke from it because of a poor role. The problem there is that the workers get paid for production and not quality. They will have to work with the other nations in order to assure any possible kind of success in the United States.”
THAT my friends, is amazing and most phenomenally ironic. The teacher will have to take lessons from the student. That bizarre and most ironic revelation certainly made my new friend Benji smile for a little while.
Nice.
Have a kick-ash Thursday my pal, peeps, and buddies,
Tommy Z.
JR Cigars Blog With the Zman
