ALERT – ZMAN TO APPEAR ON RON & FEZ, TODAY – XM SATELLITE 202 – NOON – 3PM
And Personal Development Speaker & NY Times Best Selling Author, LARRY WINGET!
Some of the best, most clever, and most effective television commercials over the past two years are the Mac vs. PC spots. Don’t take my word for it – since they have been running since 2006, Macintosh has gone from 2% to an 8% market share and has become the number-three computer maker in the United States.
The Mac guy played by actor Justin Long is a kind of a confident dude – he’s cool, hip, young thinking, jeans and t-shirt, very today. And, he’s creative – very creative – which is what truly sets the Macintosh apart from a PC. The PC guy is a fuddy dud, a nerd, and a staunch conservative. He’s clad in standard business attire and is a proper example of what business etiquette has been for a hundred years.
Mac has introduced its new Leopard OS Ten operating system and gotten rave reviews, much to the chagrin of Microsoft whose Vista has gotten more complaints than Ozzy Osbourne at a Joel Osteen sermon. Many people are actually re-installing their old Windows because their Vista sucks like a Hoover.
An independent company did a recent survey to study the traits of 7,500 Mac and PC users and found that Mac users are not only just like the TV character, but even more arrogant, confident, with an air of superiority. They shy from dogma and are not modest whatsoever. They tend to be more “open” people and intellectually curious. They are also happier with their computer purchase, around 80%, as opposed to Dell and HP buyers at around 58%.
Now I’ve been a Mac user since around 1991 and won’t go near a PC, but I’m certainly not the smarmy-ass, eco driven, smug little dude from the commercials. He comes across as kind of nice, but underneath those jeans and Starbucks latte breath is a cocky little prick whose market share has jumped 6% in the past two years and he’s giving it to the un-cool PC guy right in the old mother board.
I thought it would be cool to put a hidden mic in the dressing room before a TV spot is shot and listen to a “real” conversation with these two, not the convoluted and trite pleasantries they exchange on screen.
So, the microphone is in place and you need to see that mental picture of each the PC guy and the Mac guy as well as their voices and inflections. Here goes…
Mac: Hey PC, what’s up brother? You’re here early.
PC: Oh, hello, Mac. Yes, I try to prepare for my lines in advance. These directors can be picky. Have you prepared?
Mac: Yeah, sure, but I’ll probably ad-lib a few zingers at you just to get that spontaneous feel. You know, that you’re nowhere near as fast as I am, yada, yada, yada…the usual shit.
PC: Yes, I’m sure you will. How Macintosh of you.
Mac: How’s that Vista debacle going? Heh, heh…
PC: Don’t ask. Those cretins couldn’t leave me the way I was – doing just fine and commanding the market.
Mac: Yeah, I guess you saw the new numbers. Seems I’ve taken a little chunk out of your fat conservative ass.
PC: Do you have to be such a pompous asshole all the time? I still own 92% of the market, Mr. Hybrid driving, save the f@#king whales, let’s slay big tobacco, anarchist.
Mac: Whoa!… somebody got up on the wrong side of the hard drive this morning. Don’t be so hostile bro. In fact, why not loosen that tie, kill the glasses and put on some relaxing clothes – let people know that you can be cool, too.
PC: Yeah, right…so I can look like some liberal trash who just walked out of an Avril Levine concert.
Mac: Bro, I’ve got The Killers, Foo Fighters, System of a Down and some old Alice in Chains in my itunes right now. Ten bucks says you’ve got Harry Connick Jr downloaded….
PC: And what the hell is wrong with Harry Connick Jr?!
Mac: Nothin’…he was great in Independence Day, when the Aliens shot his Cajun ass out of the sky.
PC: You are the classic lowbrow creative type clown who was such a wannabee in school – while I was out solidifying the world…
Mac: Are you f@#king kidding me? I’m running Photoshop, Flash, and all kinds of high-tech software for animation, the music industry, movies, advertising, video games, you name it. Right this minute you’ve got a bunch of accountants and overblown gasbags creating their company Super Bowl pool on some antiquated spread sheet that hurts my eyes just to look at.
PC: That’s a cheap shot, Mac. And Harry Conick Jr. is the bomb.
Mac: Dude, you voted for Bush not once, but TWICE? WTF were you thinking?!!!
PC: Oh sure, if it was up to you, Greenhouse Gore and Herman Munster Kerry would be raping our military right now, raising taxes, approving gay marriages, and spouting that socialized healthcare bullshit! I cannot deal with you right now, Mac. Please just shut your mouth until we begin taping.
Mac: PC, if you think any of your sorry-ass conservatives stand a chance…
PC: Oh yeah…who are you siding with Mac…the inexperienced black fellow who doesn’t vote on issues and fights like a girl… or the ice-cold bitch and her charmer of a spouse who’s a lying, chubby chasing, hick? COME ON YOU LIBERAL PIECE OF SHIT! WHO’S IT GONNA BE, FRAPACHINO BOY?! I want somebody who will kick the terrorists ass not invite them through our airports with open arms!
Mac: PC, I’ve never seen you so worked up.
PC: I’m sorry, Mac, but you always get the best of me on these commercials and I’m getting a little frustrated. Can’t they have me win just once?
Mac: You mean like pro wrestling? Dude, Vince McMahon isn’t the client, Apple Computer is. They pay you to look like an antiquated hunk of crap.
PC: Well, you’re right. They do pay me so it wouldn’t hurt to stay civil.
Mac: That’s the spirit. Hey, you ready to shoot there, sport?
PC: Yes, I suppose so. No hard feelings?
Mac: Nah, f@#k that. I’ll be a ten share by summer.
PC: But I still don’t see what’s wrong with Harry Connick Jr.
Mac: Douchebagsezwhat?
PC: What?
Mac: Huh?
Hey, that’s all for today. Catch me on Ron & Fez, along with my good buddy,
The one and only Larry Winget, the Pitbull of Personal Development!
Tommy Z.
JR Cigar Blog With the Zman